TIMEFRAME
January — March 2025
SKILLS
Project Management
Creative Direction
Brand Identity
Environmental Design
Event Planning
OUTLYMPICS
OUTLYMPICS was the 2026 edition of OUT Sports League's annual field day. OUT Sports League is a gay, lesbian, bi-sexual and transgender recreational sports league that serves the Central Florida community. Every year's field day has had a different theme, but 2026 solidified OUTlympics as the theme for each annual field day going forward. OUTlympics was a one day event that included 80 attendees and 5 different games that showcased OUT’s classic sports, but with a twist.
As the 2025 - 26 OUT Sports League Social & Philanthropy Committee Marketing Officer, I creatively directed and led marketing for all events that the committee put together during the year. This year, I had free rein to theme and design everything about OUTlympics including social media posts, physical collateral, environmental signage, and more. I also organized and managed logistics as co-event lead with two of my colleagues, Natasha Newman and Myah Wilder.
BRAND IDENTITY
This year's theme was inspired by 2026 being an Olympic year and sports lovers having that on their minds. 2026's Olympics also had the highest number of public LGBTQ+ athletes, which marked a turning point for queer sports. Stylistically, I was inspired by the simplicity of the color palette of the Olympic rings, vintage Americana sports design, and personalization by showcasing real photos of our OUT Sports League athletes.
ENVIRONMENTAL DESIGN
The main pieces of physical collateral needed for OUTlympics were informational signage for attendees. Athletes needed something they could look to in order to quickly find information about their schedule, where each sporting event was held in the park, and who was on their teams for the day.
Overall, we had so much fun! It was an honor to be able to creatively direct and lead the event planning for OUT Sports League's inaugural OUTlympics!
DIGITAL DESIGN
Digital design for OUTlympics centered social media like Instagram, Facebook, and Spotify, digital references and itineraries for attendees, email design and more. These digital pieces needed to balance grabbing the attention of attendees while scrolling, but also being clear and delivering information effectively.