TIMEFRAME
February 2023 — Present
SKILLS
Advertising
Print Design
Digital Design
Social Media
TIRE PROS
TirePros is a subsidiary of American Tire Distributors (ATD) with over 600 franchise locations across the country serving 45 states. The TirePros franchise program brings tire dealers together under a shared national brand and offers them dedicated retail sales consultation and marketing support, training, financial management, and more.
At TirePros, I serve as a Graphic Artist on the Creative and Marketing Teams and design a wide variety of marketing assets for tire dealers across the country. Projects range from national to local. One day I may be customizing manufacturer promotions from companies like Michelin, BFGoodrich, Hercules, etc. and another I may make bus ads for local automotive shops or billboards in their small towns.
PRINT DESIGN
Many TirePros dealers incorporate print collateral like coupon mailers, newspaper ads, flyers, and more to advertise monthly or seasonal promotions at their stores. These promotions combine deals they have created, in addition to sales from their tire manufacturers. These print pieces incorporate TirePros branding and brand compliance with international manufacturers.
DIGITAL DESIGN
Digital mediums for TirePros dealers include social media like Facebook and Instagram, website banners and ads, digital signage, and more. Digital media is often much more concise and clean in its design and messaging, as it's a quick way for dealers to get in touch with their community and consumer base.
