swampshirtback.png

timeframe

August 2018 through April 2019

skills

Logo Design

Brand Identity

Visual Systems

Illustration

swamp records

As a designer in a student run record label in Gainesville, I had many different opportunities within the company. My first project was redesigning the logo, member t-shirt, and brand 

for the company. The shirts that I designed would go on to be worn by 100's of people as a staple of the Gainesville music scene, which was such an honor. At Swamp Records, I was also able to create branding and social media graphics for concerts and festivals put on by the label.

fall fest

fall fest 2018

Fall Fest is Swamp Record's annual year end event. This year it featured four bands and a DJ and was located in the heart of Downtown Gainesville. We wanted brndning for the event that featured the teal of our new rebrand, but also the warmth of fall and the fleeting motion of the end of the semester. Not to mention, something cool to make people in the music scene want to attend.

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spring showcase

2019

Showcase is Swamp Record's annual spring event that happens just before Summer break for the college students in Gainesville. Showcase does just what its name implies; showcases the talent of all of Swamp Records' bands, management teams, creatives, and event planners in one all out bash. I worked with my two colleagues and close friends, Janelys Camelo and Briy Butler, to  create branding for Showcase. We wanted to create something with late 60's/early 70's Woodstock vibes that encaptured the free spirit of the people who attended Woodstock, because that would also be the vibe of this year's Showcase.

Check out the work of my super cool friends at janelyscamelo.com and briybutler.co

Thanks for visiting my site! I'll miss you xox

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hali reeves 2020