November 2020 to Present
Layout & Typesetting
SimplePart is a leading developer of parts, accessories and service e-commerce programs for the world’s largest automakers and their dealers. Working as a Graphic Designer to collaborate with the marketing team to design internal and external collateral including, but not limited to, one-pagers, toolkits, emails, infographics, and social media graphics.
This page features in-house work done for SimplePart, click here for client work I've done for OEM's through SimplePart's marketing services.
A huge way that OEM's, or original equipment manufacturers, communicate large amounts of information with their dealerships and clients is through their newsletters. Each newsletter includes helpful articles to improve dealership practices, data about quarterly promotions, and more. As the designer, I synthesize all of this copy and data into either a PDF or email for clients like Lexus, Nissan, and INFINITI.
Email marketing is the most common way OEM's interact with their clientele. Emails provide information about upcoming promotions to customers, give performance updates to dealers and retailers, and more. Email communication is shorter content-wise than newsletters, but much more frequent and direct. I lay out the emails, but one of my main roles is creating the header images. Clients include Nissan, INFINITI, Toyota, Lotus, Subaru Estore, Volkswagen, and more.